WooCommerce Mobile Conversion Rate Tracking

Intro

woocommerce google analytis

Start Tracking Your WooCommerce Mobile Conversion Rate And See How Mobile Compares To Desktop.

Simply import a Google Analytics Goal and Custom Report..

Goal

WooCommerce Goal

Use this Goal to track purchases, cart visits and cart abandonments.

Click import and select your Google Analytics account and website to track.

IMPORT

Report

Mobile Conversions Report

Use this report to compare mobile conversion metrics against desktop.

Select your Google Analytics account and website to add the report.

*come back to this page after to configure the report.

IMPORT

Configuring the Custom Report

Before you can start to use the Mobile Conversions Report, you'll need to configure it to use the WooCommerce Goal you've imported. First you'll need to edit the report by going into Google Analytics and then navigating to: "Customization" >> "Custom Reports" and then click on edit from the "actions" drop-down to the right.

woocommerce google analytis

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Now that you're within the edit section of your report, we have to update the conversion metrics to use the WooCommerce Goal you've imported. If you have many other Goals within your Google Analytics account then it's likely that the WooCommerce Goal won't be within the report already however if the Goal you've imported is the only Goal within your account you can skip this step.

woocommerce google analytis

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If your settings don't look like the screen-shot above then you'll need to update the conversion metrics with those listed below. Simply click on each drop-down (starting left to right), search for the metric listed below and select it once found. Save the report once these have been updated.

  • WooCommerce Checkout Goal (Conversion Rate)
  • WooCommerce Checkout Goal (Starts)
  • WooCommerce Checkout Goal (Completions)
  • WooCommerce Checkout Goal (Abandoned Funnels)
  • WooCommerce Checkout Goal (Abandonment Rate)

Using the Custom Report

As you can see below, for each device there are session and conversion metrics to review and compare. If you have e-commerce tracking enabled you'll see revenue and average order value data too.

woocommerce google analytis

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Diving Deeper..

In the screen-shot above you'll notice that each device has a hyper-link.. clicking the link will allow you to drill down into each traffic source for the selected device and view the same conversion and e-commerce metrics as before.

woocommerce google analytis

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Enable E-commerce Tracking

If you're already sending e-commerce data from your Woocommerce store to Google Analytics then you can skip this step.

woocommerce google analytis

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To enable e-commerce tracking within Google Analytics, simply navigate to "Admin" and on the right side under "View" click on "Ecommerce Settings".

All you have to do now is turn the status on for e-commerce tracking and save your settings. You can leave "Related Products" and "Enhanced E-commerce Reporting" turned off. These two options require developer knowledge so it's best to leave them turned off unless you are familiar with updating your Google Analytics tracking code.

woocommerce google analytis

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The next step is to configure the currency your e-commerce reporting will use. Under the "Admin" section and on the right side under "View" click on "View Settings", scroll down to "Currency Displayed As" and then choose your currency. Update these settings and you'll now be ready to receive e-commerce data from your WooCommerce store.

Send E-commerce Data From WooCommerce

The final step is to make sure you're WooCommerce store passes e-commerce data to your Google Analytics account. Chances are, you're already using a Google Analytics plugin and it may already come with an option to send e-commerce data to Google Analytics, if so then great! just enable this and you're good to go. However if not you can use one the following plugin's:

Which-ever you decide to use, there's going to be a check-box that once enabled, it will start to pass e-commerce data to your Google Analytics account.

Using the pro plugin will allow you to also use "Enhanced E-commerce Reporting" if this is something you'd want to have.

That's it! By now you should have complete WooCommerce conversion tracking, mobile conversion reporting and e-commerce tracking set up.

Note: since you imported the WooCommerce Goal, it will now start collecting data going forward however it does not work to historically track conversion data so go make some sales and then come back to your mobile conversions report to make educated decisions on your marketing and conversion rate optimization efforts.

Make it easier to buy from you on mobile.